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Initially used for spreading awareness about cancer, custom rubber bracelets are now the darling of every non-profit organization - both for awareness generation and as a great fundraising tool. The Red Cross has its own red custom rubber bracelets for supporting Tsunami victims, while the relatives of American servicemen wear green custom rubber bracelets bearing the message 'Support our troops.' Besides, each cancer charity has its own custom color bracelets!
Custom rubber bracelets also serve as a fashion statement. That's one of the main reasons for their popularity. Ace cyclist Lance Armstrong had returned to win the Tour de France
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Lance Armstrong bracelets, the yellow rubber wrist bands inscribed with the motto LiveStrong, are tangible parts of champion American cyclist Lance Armstrong's legacy. Diagnosed with testicular cancer on October 2, 1996, Armstrong battled with the disease and didn't let it get in the way of his will to wear the yellow jersey once again to compete in the Tour de France cycling tournament. In partnership with sports apparel firm Nike, he started selling his Lance Armstrong bracelets for a dollar apiece, with the profits going to the Lance Armstrong Foundation to fund cancer research.It is not so surprising to find
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Cancer is the second largest cause of death in America. Thousands die every year from the disease, yet no really effective cure has been found for it. Rubber cancer bracelets have contributed heavily to the cause of cancer research; millions from their sale have poured into the research labs where scientists are grappling with the disease.
It was the Lance Armstrong foundation that came up with the novel idea of selling rubber bracelets to support cancer research. These bracelets are called LiveStrong bracelets and are yellow in color. This foundation has now sold more than 52 million rubber cancer bracelets.
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