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Initially used for spreading awareness about cancer, custom rubber bracelets are now the darling of every non-profit organization - both for awareness generation and as a great fundraising tool. The Red Cross has its own red custom rubber bracelets for supporting Tsunami victims, while the relatives of American servicemen wear green custom rubber bracelets bearing the message 'Support our troops.' Besides, each cancer charity has its own custom color bracelets!
Custom rubber bracelets also serve as a fashion statement. That's one of the main reasons for their popularity. Ace cyclist Lance Armstrong had returned to win the Tour de France
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Cancer is the second largest cause of death in America. Thousands die every year from the disease, yet no really effective cure has been found for it. Rubber cancer bracelets have contributed heavily to the cause of cancer research; millions from their sale have poured into the research labs where scientists are grappling with the disease.
It was the Lance Armstrong foundation that came up with the novel idea of selling rubber bracelets to support cancer research. These bracelets are called LiveStrong bracelets and are yellow in color. This foundation has now sold more than 52 million rubber cancer bracelets.
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Awareness Bracelet Craze
Ever since Lance Armstrong started the silicone wristband craze
with the release of his yellow "LIVESTRONG" wristbands, millions
of people worldwide have discovered a new and effective method
of supporting their favorite causes. Today, there is almost
every color imaginable to be found on these ubiquitous silicone
bracelets; each one performing their part in raising awareness
for a multitude of diseases and causes. What does the future
hold for this latest fad to take our society (and a plethora of
others worldwide) by storm?
Fashionable Fad
Although silicone wristbands have become incredibly popular, it
is exceptionally difficult to argue that they are the height of
fashion. Even
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