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Symbols of solidarity and empathy in the face of adversity. That is what the ubiquitous yellow rubber bracelets of Lance Armstrong's Live Strong Foundation are. But when the ace cyclist who overcame cancer to win the Tour de France seven times in a row promoted his signature yellow rubber wristbands, little did he know that he was kicking off a global trend.
Today rubber bracelets are no longer just about cancer; they have become the ultimate fundraising tool for charities. What is more, they have become simple, highly customizable talismans of hope and optimism for human beings fighting against the
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Cancer is the second largest cause of death in America. Thousands die every year from the disease, yet no really effective cure has been found for it. Rubber cancer bracelets have contributed heavily to the cause of cancer research; millions from their sale have poured into the research labs where scientists are grappling with the disease.
It was the Lance Armstrong foundation that came up with the novel idea of selling rubber bracelets to support cancer research. These bracelets are called LiveStrong bracelets and are yellow in color. This foundation has now sold more than 52 million rubber cancer bracelets.
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What prompted ace cyclist Lance Armstrong to hit upon the idea to use rubber cancer bracelets to fund cancer research? No one knows. But the signature yellow rubber cancer bracelets worn by the seven-time Tour de Force champion and cancer survivor quickly caught on as a common fundraising tool. And young people soon turned wearing them -- in all colors and with all kinds of messages stamped on them -- into a trend.
The rubber wristbands have been around for decades as 'baller bands' -- worn by basketball players because of restrictions against metal jewelry. But the trend really caught on
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