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A bracelet is an article of clothing or jewelry, which is worn around the
wrist. Bracelets can be manufactured from cloth or metal, and sometimes
contain rocks, wood, and/or shells. Bracelets are also used for medical and
identification purposes such as allergy bracelets and hospital tags. In the
late 1980s, "snap bracelets", felt-covered metal bracelets that curved
around one's wrist when gently hit against it, were a popular fad.
Nike and Lance Armstrong popularized the recent use of colored silicone
rubber as a material for producing sports bracelets through the Yellow
Livestrong band. Its success has led
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Initially used for spreading awareness about cancer, custom rubber bracelets are now the darling of every non-profit organization - both for awareness generation and as a great fundraising tool. The Red Cross has its own red custom rubber bracelets for supporting Tsunami victims, while the relatives of American servicemen wear green custom rubber bracelets bearing the message 'Support our troops.' Besides, each cancer charity has its own custom color bracelets!
Custom rubber bracelets also serve as a fashion statement. That's one of the main reasons for their popularity. Ace cyclist Lance Armstrong had returned to win the Tour de France
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Cancer is the second largest cause of death in America. Thousands die every year from the disease, yet no really effective cure has been found for it. Rubber cancer bracelets have contributed heavily to the cause of cancer research; millions from their sale have poured into the research labs where scientists are grappling with the disease.
It was the Lance Armstrong foundation that came up with the novel idea of selling rubber bracelets to support cancer research. These bracelets are called LiveStrong bracelets and are yellow in color. This foundation has now sold more than 52 million rubber cancer bracelets.
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