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Initially used for spreading awareness about cancer, custom rubber bracelets are now the darling of every non-profit organization - both for awareness generation and as a great fundraising tool. The Red Cross has its own red custom rubber bracelets for supporting Tsunami victims, while the relatives of American servicemen wear green custom rubber bracelets bearing the message 'Support our troops.' Besides, each cancer charity has its own custom color bracelets!
Custom rubber bracelets also serve as a fashion statement. That's one of the main reasons for their popularity. Ace cyclist Lance Armstrong had returned to win the Tour de France
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Those colorful loops of rubber should be quite familiar to you by now. Yes, we are talking about rubber band bracelets. They have become ubiquitous in the last couple of years. You can see them on the wrists of Tsunami aid workers, citizens campaigning for a cause, and even the on wrists of school children.
The rubber band bracelets have become the most-preferred and the most inexpensive way to show your support for a cause, or to donate to charity, or to raise awareness about an issue or a disease. You can see them used for extremely different purposes, such
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Symbols of solidarity and empathy in the face of adversity. That is what the ubiquitous yellow rubber bracelets of Lance Armstrong's Live Strong Foundation are. But when the ace cyclist who overcame cancer to win the Tour de France seven times in a row promoted his signature yellow rubber wristbands, little did he know that he was kicking off a global trend.
Today rubber bracelets are no longer just about cancer; they have become the ultimate fundraising tool for charities. What is more, they have become simple, highly customizable talismans of hope and optimism for human beings fighting against the
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