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A bracelet is an article of clothing or jewelry, which is worn
around the wrist. Bracelets can be manufactured from cloth or
metal, and sometimes contain rocks, wood, and/or shells.
Bracelets are also used for medical and identification purposes
such as allergy bracelets and hospital tags. In the late 1980s,
"snap bracelets", felt-covered metal bracelets that curved
around one's wrist when gently hit against it, were a popular
fad.
Nike and Lance Armstrong popularized the recent use of colored
silicone rubber as a material for producing sports bracelets
through the Yellow Livestrong band. Its success has led to the
use of these 'awareness' bracelets as low cost tools for
information campaigns and
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Initially used for spreading awareness about cancer, custom rubber bracelets are now the darling of every non-profit organization - both for awareness generation and as a great fundraising tool. The Red Cross has its own red custom rubber bracelets for supporting Tsunami victims, while the relatives of American servicemen wear green custom rubber bracelets bearing the message 'Support our troops.' Besides, each cancer charity has its own custom color bracelets!
Custom rubber bracelets also serve as a fashion statement. That's one of the main reasons for their popularity. Ace cyclist Lance Armstrong had returned to win the Tour de France
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Symbols of solidarity and empathy in the face of adversity. That is what the ubiquitous yellow rubber bracelets of Lance Armstrong's Live Strong Foundation are. But when the ace cyclist who overcame cancer to win the Tour de France seven times in a row promoted his signature yellow rubber wristbands, little did he know that he was kicking off a global trend.
Today rubber bracelets are no longer just about cancer; they have become the ultimate fundraising tool for charities. What is more, they have become simple, highly customizable talismans of hope and optimism for human beings fighting against the
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